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When researching opportunities in the concrete coatings industry, many entrepreneurs first come across the idea of an epoxy flooring franchise. Epoxy has been a familiar name for decades, often linked to garage floor coatings. However, new technology has changed the game. At Fortress Coatings, we specialize in polyurea with a polyaspartic topcoat, a system that outperforms epoxy in strength, flexibility, and long-term results.
If you’re considering investing in a flooring business, it’s essential to understand the difference between epoxy and polyurea. Let’s explore why polyurea makes more sense for today’s market and for building a strong business.
How Epoxy Became the Old Favorite in Flooring
Epoxy gained popularity because it was one of the first solutions for garage floors and commercial spaces. Franchises built on epoxy systems offered:
- A recognizable name many homeowners still ask about
- Better durability than paint for garage and basement floors
- A franchise model that spread quickly across the U.S.
But while epoxy has history on its side, it struggles to keep up with modern demands.
The Cracks in an Epoxy Flooring Franchise
- Not UV stable – Epoxy yellows and fades when exposed to sunlight.
- Rigid and brittle – It cracks and chips as concrete expands and contracts.
- Slow to cure – Homeowners may wait days before using their garage again.
- Shorter warranties – Because of its limitations, epoxy systems rarely offer long-term protection.
For franchise owners, these issues can mean warranty claims, frustrated customers, and fewer referrals.
Why Fortress Coatings Uses Polyurea
At Fortress Coatings, we do not install epoxy. Instead, our team uses a polyurea base coat with a polyaspartic topcoat because it delivers better performance and happier customers.
- Flexes with concrete – Unlike epoxy, polyurea moves with temperature changes, preventing cracks and peeling.
- One-day installation – Most projects are completed in just 24 hours, reducing homeowner downtime.
- UV protection – Our polyaspartic topcoat keeps floors from yellowing or fading in the sun.
- Stronger bond – Polyurea penetrates deeper into the concrete, creating a lasting finish.
- Backed by real warranties – Fortress Coatings offers a lifetime warranty against discoloration and a 15-year warranty against chipping, peeling, or delamination.
These benefits not only give homeowners peace of mind but also help business owners build stronger reputations.
What Customers Really Want
Even though many people still search for epoxy flooring franchise options, today’s customers prefer solutions that last.
A common conversation goes like this:
- Homeowner: “Do you install epoxy floors?”
- Installer: “We actually use polyurea with a polyaspartic topcoat. It lasts longer, won’t fade, and can be installed in one day.”
- Homeowner: “That sounds much better. Let’s go with that.”
This is why franchises relying only on epoxy lose ground to businesses that offer polyurea. Customers want the best value for their investment, and polyurea provides it.
The Smarter Path for Entrepreneurs
If you’re an entrepreneur, your flooring business should be built on a product that delivers long-term success. Epoxy might get you started, but polyurea is what keeps customers satisfied, brings in referrals, and builds a stronger brand.
At Fortress Coatings, we’ve seen how offering polyurea and polyaspartic systems sets businesses apart. By choosing the right product, you’re not just installing floors. You’re building trust, repeat business, and future growth.
Ready to Learn More?
If you’re considering an epoxy flooring franchise, it’s time to rethink your options. Polyurea with a polyaspartic topcoat isn’t just the future of coatings. It’s the present.
👉 Explore how Fortress Coatings can help you start or expand your business with a proven system designed for success. Visit Fortress Coatings to learn more about our services and franchise opportunities.
