Franchise Opportunities You’ll Love

Hands-On Or Off? You Tell Us.

Fortress Floors homeshow booth display.

Want to name your business Billy Bob’s Floor Coatings? Go right ahead!

The point is, we don’t care what your business name is. We want you to run your businesses how you’d like, starting with the name. 

If you’ve wanted to pursue franchise opportunities in concrete coatings, this is the one. When you become a Fortress Coatings dealer, we become a team, but you get to call the shots. Our expert training and support are available to help you every step of the way as you develop into experts in our products and installation processes.

No franchise fees – you don’t owe us a dime! We want you to invest that money back into your own business to set you up for success.

Initial and continued training is available to you. Plus access to all types of equipment including grinders, trailers, & additional tools.
Order with our streamlined purchasing operation with no minimum requirements! Purchase any amount of product at one time to help ensure cash flow.
You choose where in the world you want to do business. As long as there isn’t already a Fortress Partner located there – go for it!
Building a relatable brand that customers feel drawn to is difficult. Our marketing guidance program provides you with the support you need.
As we said, it’s your business. Whether you want to require a 10% downpayment or 50% – it’s up to you. Set your pricing structure for what works in your market.

The Process

Starting a business has never been easier! Once you decide to move forward with our franchise opportunities, there are four steps to becoming a Fortress Authorized Installer.


Come to Training in WI


Order Equipment Package


Sell Your First 3 Jobs



Our concrete coating business opportunities are designed to quickly get you started. Once you’ve completed your hands-on training with our experts in Wisconsin, it will be time to start marketing your company. After you’ve sold your first three jobs, our on-site trainers will come to you to ensure a successful project and boost your confidence.

If at any point you feel as though you need more training, no worries! We are happy to come back at minimal cost and provide additional support so that your company has all the tools it needs for success.

Front porch with concrete coating floor.
hand painting concrete flooring.
Garage floor with concrete coating.
Concrete coating chips being added to flooring.

Our Products

Our product is installed in one day. This vastly benefits both you and your customers. Saving on labor is crucial in staying successful. You won’t have crews visiting homes for multiple trips or fixes, simplifying the entire management schedule. Plus, you won’t have to be constantly moving customers’ items in their garage and replacing them. Instead, you’ll be able to schedule more appointments throughout the day. This saves mileage, hours, and reduces overhead.

Polyurea is also formulated depending on your regional climate. During your order, we’ll talk about your climate and how that can impact your flooring. We’ll recommend the proper product that will fit your customers’ needs.

Fortress floors logo.

When you become a Fortress Coatings dealer, there are zero franchise fees.

No! Just purchase the product your business needs. You are able to purchase just one bucket if you’d like!

You are welcome to use our name and branding, but it is not required.

Polyurea is the perfect choice for maintaining amazing-looking garages, basements, outdoor patios, and pool decks. Its unparalleled heat and UV resistance ensure that it stays looking great in any weather conditions while its strength enables it to withstand spills, scratches, or impacts with ease – giving outdoor concrete a lasting appeal!

There are two equipment packages available and a full list of costs is provided after you request information. The range is roughly 25,000 – 35,000 for the initial equipment and tools to get started.  

We provide comprehensive hands-on training and to become a Fortress Authorized Installer, you must complete our training.

Yes, you can continue to work full time. That’s how we started! We recommend making the transition to full-time business owner within 6-8 months.