(920) 627-8025

Need a better concrete coatings distributor?

Fortress Coatings supplies high-performance concrete coating systems to growing businesses nationwide. Our dealer network gets access to expert training, fast fulfillment, and marketing support that drives real results.

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The Floor Coatings Industry is Growing!

Did you know that only 2% of garage floors in the U.S. are coated? That leaves you with a LOT of opportunities across the entire country and beyond.

$ 100 B

Home Improvement Services Category

$ B

Home Maintenance Segment

$ B

Garage Improvement Category

Compound Annual Growth Rate

We’re Different in All the Right Ways

Consider us “franchise-like”. We’ll help you start your own concrete coatings company without the typical red tape of opening a franchise.

That’s right! You don’t owe us any money to start your business. Plus no minimum orders, which means you buy what you need – even if that is just one bucket.

On the job, in-person, hands-on training with our experienced team is provided. But don’t worry, you won’t be stuck in a classroom!

We’ll come to you. Those first jobs can be nerve-wracking – let us help boost your confidence and get the job done right.

Start Building Your Fortress Today!

(920) 754-3494

You Take the Reins - It’s Your Business

With our support, you have all of the tools you need to create lasting success!

Initial and continued training is available to you. Plus access to all types of equipment including grinders, trailers, & additional tools.

Building a relatable brand that customers feel drawn to is difficult. Our marketing guidance program provides you with the support you need.

Order with our streamlined purchasing operation with no minimum requirements! Purchase any amount of product at one time to help ensure cash flow.

We had many options for suppliers when starting our business, but none that were willing to offer as much as Fortress Coatings. From our initial training, to flying a crew five hundred miles to help us install our first floors, to assisting in the startup of our business and sales support, Fortress has been there every step of the way.
Continued support by the ownership and their employees helps navigate obstacles as we grow. They’re always accessible, generous with their time, and very knowledgeable.

One of the best decisions I’ve made as a business is partnering with Tiffany & Jason at Fortress Floors. When they say they'll be with you every step of the way, they are not exaggerating. From the training, inventory management, to troubleshooting issues, you can communicate with them anytime of the day. You truly cannot ask for a better partner. Their years of experience in this industry is so important as a start up. Using their knowledge and expertise and their guidance has allowed me to expand my business rapidly. Not only are they tremendous partners, they have also become what I would consider great friends.

Fortress Coatings gave us access to the expertise, high-quality product, and support we needed as a foundation to launch our successful concrete coatings business. The quality of product is consistently excellent and their availability to us as a resource for questions about unique jobs is invaluable. They have a great product and are great people to work with. We’ve built a network of connections and friendships with other Fortress installers as well. It’s not a franchise, it’s a FAM-chise!

What are the Franchise Fees?

When you become a Fortress Coatings dealer, there are zero franchise fees.

Is there an order minimum?

No! Just purchase the product your business needs. You are able to purchase just one bucket if you’d like!

Do I have to use the Fortress Floors Name?

You are welcome to use our name and branding, but it is not required.

What is the difference between Epoxy and Polyurea?

Polyurea is the perfect choice for maintaining amazing-looking garages, basements, outdoor patios, and pool decks. Its unparalleled heat and UV resistance ensure that it stays looking great in any weather conditions while its strength enables it to withstand spills, scratches, or impacts with ease – giving outdoor concrete a lasting appeal!

How much does equipment cost?

There are two equipment packages available and a full list of costs is provided after you request information. The range is roughly 25,000 – 35,000 for the initial equipment and tools to get started.

Do I have to complete your training?

We provide comprehensive hands-on training and to become a Fortress Authorized Installer, you must complete our training.

Can I do this while I work full-time?

Yes, you can continue to work full time. That’s how we started! We recommend making the transition to full-time business owner within 6-8 months.

Our Products

Our product is installed in one day. This vastly benefits both you and your customers. Saving on labor is crucial in staying successful. You won’t have crews visiting homes for multiple trips or fixes, simplifying the entire management schedule. Plus, you won’t have to be constantly moving customers’ items in their garage and replacing them. Instead, you’ll be able to schedule more appointments throughout the day. This saves mileage, hours, and reduces overhead.

Polyurea is also formulated depending on your regional climate. During your order, we’ll talk about your climate and how that can impact your flooring. We’ll recommend the proper product that will fit your customers’ needs.

The Process

Starting a business has never been easier! Once you decide to move forward with our franchise opportunities, there are four steps to becoming a Fortress Authorized Installer.

Come to Training in WI

Order Equipment Package

Sell Your First 3 Jobs

ON-THE-JOB TRAINING

Our concrete coating business opportunities are designed to quickly get you started. Once you’ve completed your hands-on training with our experts in Wisconsin, it will be time to start marketing your company. After you’ve sold your first three jobs, our on-site trainers will come to you to ensure a successful project and boost your confidence.